Sunday

Tracee Murphy, The Designer Launch

Join The Design Biz Therapist Tracee Murphy of The Designer Launch for this course to explore the intersection of psychology and interior design, providing a deep understanding of how human behavior, emotions, and decision-making influence your interior design business.

Designers will learn how psychological principles can enhance sales, marketing, leadership, and client relationships in the interior design industry. Topics include the impact of color on mood and perception, effective conflict management strategies, selling luxury, navigating money conversations with clients, and using psychological insights to build trust and rapport. By the end of the course, designers will have a comprehensive toolkit for running their business in a way that supports well-being, productivity, and positive client experiences.

Gail Doby, Pearl Collective

If you’ve experienced the common roller-coaster of feast and famine in your design business, then join Gail Doby, ASID, Co-Founder of Pearl Collective, for actionable strategies to stop the pipeline madness. Discover the best source of new business that doesn’t require adding a new client. Find out how to spend less and get better results with your marketing. Create a fast action plan that you can start implementing immediately.

Susan Hayward, Hayward Design House
Jillian Hayward Schaible,Hayward Design House
Kathryn Hunt, Kathryn Hunt Studio
Kristi Hopper, Kristi Hopper Designs

Biophilic design isn’t just about bringing nature indoors—it’s a powerful tool for creating elevated, wellness-focused spaces that resonate with luxury clients. As demand grows for environments that support health, beauty, and emotional well-being, designers have a unique opportunity to lead—and to grow their design businesses in the process. This panel explores how to turn nature-inspired design into a refined, high-end offering that attracts discerning clients and sets your work apart. From sourcing premium materials to clearly communicating wellness benefits, we’ll share real strategies for using biophilic design to add value, win trust, and build a more future-focused business.