April 27 @ 10am EST
Hospitality - The New Service
Standard For Your
Design Business
Rick Campos
Presented by Certified Unreasonable Hospitality Coach Rick Campos, this workshop will break down the customer journey as it relates to the business of design and uncover opportunities to transform ordinary moments in your process into extraordinary and memorable experiences. You’ll learn how to rank and prioritize every touch point of your design process and develop a new "hospitality forward" approach to client engagement that will change your definition of service and make an unforgettable impression on your clients.
Rick Campos
April 27 @ 2pm EST
Say This, Not That -
Five Messaging Fixes That Attract
Better Design Clients
John McClain
You can be an incredibly talented designer and still attract the wrong clients. In this practical, straight-to-the-point session, interior designer and branding expert John McClain breaks down five simple but powerful messaging shifts that immediately change how potential clients see you, trust you, and decide to work with you. Most designers default to industry language that sounds professional but doesn't actually land with homeowners. The result? Vague inquiries, price-shopping conversations, and projects that don't match your level of expertise. This session will help you figure out what to say (and what to stop saying) so your message clearly communicates your value, attracts better-fit clients, and sets expectations before you ever hop on a call.
John McClain
April 28 @ 4pm EST
Women Behind the Scenes:
Collaborative Edge
Kayla Miller, Universal Furniture
Laura Levinson, Valdese Weavers
Stephanie Lena, Lena Design
Janine Wagers, Universal Furniture
Rachel Fasciani, Design News Now
Women consumers are the backbone of the interiors business-we shop, specify and buy. So shouldn't we be a key element in product development and marketing? JoineEditor-in-Chief Rachel Fasciani of Design News Now and creator of The Chic Peek as she talks with Laura Levinson, Chief Creative Officer at Valdese Weavers; Janine Wagers, VIce President of Merchandising for Universal Furniture; Stephanie Lena, Principal at Lena Design and Kayla Miller, Marketing Director for Universal Furniture about how women in leadership are changing product development and marketing to be more tailored to the logistical and aesthetic needs of designers
Kayla Miller
Laura Levinson
Stephanie Lena
Janine Wagers
Rachel Fasciani
More Events
Our Learning Center, located in the Universal showroom, hosts several events each Market. From panel discussions to lectures, we cover the trends happening now. Visit us this Market at 101 South Hamilton Street, High Point, NC.