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Monday

October 19, 2026

Monday
October 19 @ 10am EST

The 3 Secrets to Pricing Furniture
for Success

Heather McManus, The Designers Collective

For interior designers looking to redefine their pricing structure for greater profitability., this session is for you. The outdated cost-plus model isn't cutting it anymore. Heather shares innovative pricing strategies that keep clients happy while ensuring your profit margins thrive. Learn how to price with confidence and create a more sustainable, successful design business—in record time.

Heather McManus Heather McManus
Monday
October 19 @ 2pm EST

AI Is Your New Employee

Mary Beth Chau, Materio
Dalia Soles, The Designers Agency
Elissa Coughlin, Matchpointe by Elissa

Most design firm principals have experimented with AI by now. The real question isn't whether to use it — it's knowing exactly where it fits in your operation, and how to make it stick. Mary Beth Chau, co-founder and CEO of Materio, moderates a working conversation with two people who've actually figured this out. Dalia Soles, founder of Design Assisted, helps designers build streamlined, tech-integrated operations from the ground up. Elissa Coughlin, founder of Matchpointe by Elissa, draws on her background at Google, IBM, and Apple to run her firm differently than most. Together they'll get specific about what AI can realistically do for your firm right now, and the difference between trying it once and building it into how you work.

Mary Beth Chau Mary Beth Chau
Dalia Soles Dalia Soles
Elissa Coughlin Elissa Coughlin