October 16 @ 10am EST
Creating the Soulful Home
Margo Roth, House of Margot
Cate Gutter, CWG Design
Ann Sargent, Sargent Design Company
Ben Ashby, Cottage Journal, moderator
Too many of today's homes are designer made for designer peers rather than storied homes for a home owner's life well lived.A lively discussion on homes created with texture, story, antiques, heirlooms, and the soul of those that live there.Skip the cookie cutter and social media mood board trends and create homes that empower authentic living.Led by Ben Ashby, the new Editor-in-Chief of The Cottage Journal.
Margo Roth
Cate Gutter
Ann Sargent
October 16 @ 2pm EST
The Psychology of Luxury: Why Clients Buy, Resist & Say Yes
Tracee Murphy, The Design Biz Therapist
Luxury isn't about products, it's about emotion.
As The Design Biz Therapist, Tracee Murphy helps designers understand the psychology behind why clients buy, what creates resistance, and how trust is built throughout the design process. High-end clients are not simply purchasing furnishings and finishes, they're investing in identity, transformation, comfort, and meaning.
This session explores how emotional intelligence, empathy, and behavioral psychology can help designers communicate value more effectively, navigate money conversations with confidence, and create stronger client relationships. Attendees will gain a deeper understanding of luxury decision-making and learn how to sell luxury without feeling like they're selling.
Tracee Murphy
October 16 @ 4pm EST
Why Underpricing Kills Design:
How to Command What You're
Worth: Discussion & Booksigning
Johnathan Miller, Jsquared Interior Staging & Design
Jessica Duce, JDuce Design
Your pricing model should be as unique as your talent, and value. In this engaging and interactive conversation, author and business strategist Johnathan H. Miller will reveal why underpricing is one of the most damaging mistakes creative professionals make—and why copying a competitor's pricing model can be just as costly. Attendees will learn how to evaluate the factors that should influence their rates, recognize the hidden dangers of pricing by comparison, and build the confidence to charge based on the value they uniquely bring to the marketplace.
Johnathan Miller
Jessica Duce