Privacy Policy

Universal Furniture International, Inc. (“Universal Furniture,” “us” or “we”) publishes this Privacy Policy to inform you of our practices concerning the collection and use of information you provide us through interactions with this website. This policy is not applicable to information gathered or provided to us by other methods or controlled by other agreements.  The website(s) to which this policy applies is(are) the home page, and all related pages, of Universal Furniture’s website(s), operating under the following URL(s) or website(s):   www.Universal Furniturefurniture.com, www.bhgfurniture.com, www.pennsylvaniahouse.com, and www.pauladeenhome.com.  Such website(s) are collectively referred to in this Privacy Policy as “The Site.” 

Our Commitment to Privacy

To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

A Note to Non-US Users

If you are located outside of the United States, please note that the information you provide to us will be transferred to the United States. By using The Site, you consent to this transfer and the processing of your data (personal or otherwise) in accordance with this Privacy Policy.  You also consent to the adjudication of any disputes arising in connection with this website in the federal and state courts of, and in accordance with the laws of, the State of North Carolina.  The applicable laws in the United States regarding the processing of data (personal or otherwise) may be less stringent than the laws in your country.

A Note to California & Canadian Users

California and Canadian users may have certain rights to know how their personal information may be shared with third parties who engage in direct marketing activities. This Privacy Policy explains our practices.

A Note to All Users

By using this website, you consent to this transfer and the processing of your data (personal or otherwise) in accordance with this Privacy Policy.  You also consent to the adjudication of any disputes arising in connection with The Site in the federal and state courts of, and in accordance with the laws of, the State of North Carolina.

What is Personally Identifiable Information

"Personally identifiable information" is information that can be used to identify you as an individual. Personally identifiable information includes your name, address, telephone number and any other information that is connected with you personally.

Information You Provide to Us

From time to time and if they are offered, on some pages of The Site, you may be able to register as a user, make requests, and ask to receive materials. When you register, we may collect personally identifiable information from you, such as your name, email address, address, country of residence, phone number, zip code and/or mail code; gender and age; and subscriber or registration user name, number, login, password, password reminder questions, security questions and answers for returning users.  If you provide us feedback or testimonials regarding The Site, products or service via The Site or email, we will collect your name, email address and other information you provide. 

From time to time and if they are offered, you may be able to elect to participate in a variety of Universal Furniture emails or e-letters (email services), ranging from daily news to specials.  Universal Furniture collects personal information in connection with the registration for and use of such services.

Personal Information Collected via Technology

To make The Site more useful to you, we may use technological means to collect personally identifiable information from you, including the Uniform Resource Locators (URLs) you just came from, the URLs you go to next, your browser type, and your Internet Protocol (IP) address.  We also may use cookies or clear GIFs to collect personally identifiable information from you about your use of The Site or emails we send you.  You expressly consent to our use of cookies, clear GIFs, web beacons and similar technical methods when you use The Site and services.

An “IP Address” is a number that is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. We may use your IP address to help diagnose problems with our servers, to gather broad demographic information, to administer The Site, and/or to analyze The Site’s flow.

“Cookies” are small amounts of data (often including a unique identifier), that are sent to your browser from a website's computers and stored on your computer's hard drive. The Site may use both session cookies, which expire once you close your web browser, and persistent cookies, which stay on your computer until you delete them, to provide you with a more personal and interactive experience on The Site.  You often have the ability to accept or to decline cookies, typically through an option on your web browser.  If you disable your cookies, however, you will not have access to certain features of The Site or portions of The Site may not function efficiently.

“Clear GIFs” are clear electronic images that are used to track your movements on The Site.  They help us determine whether content on The Site is effective.  We also use clear GIFs in certain types of emails (such as HTML-based emails) to let us know which emails have been opened and acted upon by recipients (including any persons to which the emails have been forwarded).  Clear GIFs on our site collect a limited set of information including cookie number, time and date of a page view and a description of the page on which the clear GIF resides.  This information helps us assess the effectiveness of certain communications and marketing campaigns.  Web beacons are small pieces of data that are embedded in images on he pages of web sites.  Cookies, Clear GIFs, web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

We (or third party service providers on our behalf) may also use cookies, Clear GIFs and other technical means to collect aggregate information about web site users on an anonymous basis. We may share aggregate demographic and usage information with our prospective and actual business partners, advertisers and other third parties for any business purpose.

Use of Information 

We use the information you provide about yourself to provide information about products or services to you.  We also use personally identifiable information to notify you about updates to our products and services, marketing initiatives, and to respond to your requests and inquiries.  We also may use personally identifiable information to offer you information about other products, programs or services that we believe may be of interest to you, to send you newsletters and other marketing material.  We use the information you provide to communicate with you, such as to notify you when changes may be necessary to an agreement with you, to fulfill a request by you, or to contact you about your account or registration with us.

We use and may disclose to third parties the information that you provide also for the purpose of providing you information.

If you register with The Site, we may send you newsletters and emails that directly promote the use of The Site or our products or services and may contain, in whole or in part, advertisements for third parties which relate to others with whom we do business.  If you provide information in connection with a specific event, we may share your information with the sponsor or those associated with the event.

We do not share your personally identifiable information with outside parties except to the extent necessary to provide information to you or as stated in this Privacy Policy.

We use return email addresses to answer emails or web-based requests that we receive.

If you send a testimonial or comment to us, we may post it on The Site or use it in any advertising materials.  We may attribute your testimonial to you by posting your name or some combination of your name and initials, if provided or ascertainable, on The Site or advertising materials.

We may create anonymous data records from personally identifiable information by excluding information (such as your name) that makes the data personally identifiable to you.  We use this anonymous data to perform statistical analysis of users’ aggregate behavior so that we may enhance the content of our services and The Site, and improve The Site’s navigation.  We reserve the right to disclose anonymous data to third parties in our discretion.

We use the non-personally identifiable information that we collect to improve the design and content of The Site and to enable us to augment your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services.

We may transfer information about you if we are acquired by or merged, in part or in whole, with another company, and we may share information about you with our subsidiaries, if any.

Agents and contractors of Universal Furniture who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for Universal Furniture. 

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

At some places on The Site, we may ask your permission to disclose personally identifiable information about you to companies whose practices are not covered by this Privacy Policy (e.g., other marketers, magazine publishers, retailers, participatory databases and non-profit organizations) that want to market products or services to you.

Finally, we will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described in this Privacy Policy without also providing you with an opportunity to opt out of these unrelated uses.

Except as otherwise stated in this Privacy Policy, we do not sell, trade, or rent to third parties the personally identifiable information collected from our services.

Our Commitment to Data Security

The Site takes precautions to protect your personally identifiable information.  When you transmit credit card information, it is encrypted during transfer via SSL (Secure Socket Layer). 

While our goal is to operate a 100% error-free and secure site, we do not guarantee that The Site is accurate, complete or free from unauthorized access.  To help prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

Our Commitment to Children's Privacy

The Site is not directed towards children, minors or anyone under the age of 18.

Please do not send us any information about anyone under the age of 18, like names, addresses or email addresses. In general, we do not knowingly collect personally identifiable information from those under 18. If, in limited circumstances, we do knowingly collect personally identifiable information from someone under the age of 18, we will do so only with verified parental consent prior to collection. In the event that we learn that we have collected any personal information from a child under the age of 18 without verification of parental consent, we will delete that information from our database as quickly as possible.

Breaches of Security

We are not responsible for any breach of security caused by third parties or for any actions of any third parties that receive the information.  We also may link to other websites or we may allow to be displayed on The Site advertisements of third parties. We are not responsible for such third party’s privacy policies or how they treat information about their users.

Legal Subpoenas and Other Required Disclosures

We may disclose personally identifiable information if we are required to do so by law, such as in response to a subpoena, or if we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of The Site; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).  We also may disclose such information in response to a law enforcement agency's request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law.

Changes to this Privacy Policy

We reserve the right to modify the Terms of Use, Privacy Policy or other disclaimers or legal terms at any time without giving you prior notice. Your use of The Site following any such modification constitutes your agreement to follow and be bound by such things as modified.  For this reason, we encourage you to review the Terms of Use, Privacy Policy and other terms whenever you use The Site.

Your California Privacy Rights

Under a provision of California law, customers of ours who are California residents may request certain information about the disclosure of personal information to any third parties for the third parties' direct marketing purposes, if any.  To make such a request, please send an email to customerservice@Universal Furniturefurniture.com.  You should put the statement “Your California Privacy Rights” in the subject field of your email. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address.

What Else Should I Know About My Privacy When Online?

The Site may contain hyperlinks to other websites. The Site also may contain advertisements of third parties.  We do not control and are not responsible for the privacy practices or the content of such third party websites or advertisers, or even those third parties to whom we may disclose personally identifiable information (as provided above).  We does not share any of the individual personal information you provide us with the websites to which we links, except as stated elsewhere within this Privacy Policy, although we may share aggregate data with such websites (such as how many people use The Site).  Please check with those third party sites to determine their privacy policy.  When and if we embed third party content into a page of The Site, we will use reasonable efforts to ensure that it is evident or to advise our users that they have exited The Site and are entering a third-party controlled website. You should read and understand any privacy policy noted on all third party websites that you visit.

Please keep in mind that whenever you voluntarily disclose personal information online - for example through email, discussion lists, or elsewhere - that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Ultimately, you are solely responsible for determining whether you intend for your personal information to be confidential and for maintaining its confidentiality. Please be careful and responsible whenever you're online.

Terms of Use

The Terms of Use for The Site are part of this Privacy Policy and are incorporated by reference herein

Should you have other questions or concerns about these privacy policies, please contact us through the contact information on our Contact Us page or send us an email at customerservice@Universal Furniturefurniture.com

The Site is operated by:

Universal Furniture International, Inc.

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